Wilmington, Delaware · The studio behind Unorthodox Ops
Websites, AI employees, and lead engines — built for local businesses, proven on our own brands first. If it hasn't survived our own storefronts, it doesn't get pitched to yours.
01 — The headline act
Her name is Nova. She answers your customers, gives instant quotes, books the appointment, and captures the lead — 24/7, for less than one missed job costs you. No hiring. No training. No sick days. She is the product this whole studio exists to put to work for you.
7-day free trial on every tier. She starts answering before your competitors finish their coffee.
02 — What we sell
Social Sphere is the shop a business hires to make money: a site that converts, an AI that answers and books, leads on tap, and content that keeps you in the feed. Every offer below is running right now on a business we own — the same systems, the same standard, pointed at yours next.
Cinematic, custom-built sites for local businesses — not templates with your name pasted in. We build your actual site before you pay a dime. You judge the finished thing, not a mockup and a promise.
See your site first · Then decide Proof: 48 live spec sites →An AI receptionist on your website that answers customer questions, gives instant quotes, books appointments, and captures leads — at 2pm or 2am. It never calls out, never sleeps, never misses a lead.
From $99/mo · 7-day free trial Proof: Meet Nova, the live demo →Our prospecting machine: it finds the businesses in your market, builds each one a spec site, scores them, and works the list like a CRM that never forgets a follow-up. Month one has to produce a lead worth at least $1,000 back — or month two is free.
$1,000/mo · Month-1 lead guarantee Proof: The engine, live →Your pages, run like a system — daily posts, polls, and engagement handled across Facebook, Instagram, TikTok, and YouTube, in your voice, on a cadence that never goes quiet. It's the exact machine that keeps our own brands in the feed every single day.
Daily systems · Not one-off posts Proof: This studio's own Page →Video that stops the scroll and sounds like a human made it. Brand shoots, product films, and short-form reels cut for the platforms your customers actually watch — shot, edited, captioned, and posted. Our own channels run on this footage: fitness content, product stories, and a demo series rolling out six videos a day. If it wouldn't stop our own thumbs, it doesn't ship.
Shoots · Reels · Full content days Proof: The content, live on YouTube →03 — The portfolio
One founder, thirteen live projects. This is the proof wall — every card is a real link to a real thing running right now. Click through. It all works.
The AI coaching brand that started the sphere. Training, nutrition, and fasting in one connected plan — $49/mo, first week free.
unorthodoxops.online ProductThe coaching app with Bolt — your AI training beast. GPS tracking, fasting, meal plans, community. Now with a native Android build.
app.unorthodoxops.online ProductAI meal planning with weekly plans and grocery lists. $29/mo standalone — included free with every coaching membership.
unorthodoxops.online/nutrition ReviewsHome-gym gear reviews written the way Kyle actually talks — the equipment the program uses, tested in a real garage gym.
unorthodoxops.online/gear CommerceThe Unorthodox Ops apparel line, printed on demand. Home of the Skull Ops × Kaspa Killa collab collection.
unorthodoxops.online/shop CommunityThe brand's Facebook community — daily polls, quotes, and the people putting the plans to work.
Join the groupThe AI receptionist we sell to local businesses — answers, quotes, books, captures leads. Live and taking trials from $99/mo.
ai.unorthodoxops.online Agency toolOur prospecting machine — finds businesses, builds their spec sites, scores and follows up. Currently holding 48 live spec sites.
leads.unorthodoxops.online Client buildPreschool activity platform built for teacher Caitlyn Arm — subscriptions, a tutoring marketplace, and print-on-demand books.
littlelearners.unorthodoxops.online ProductAI dating-profile makeovers — photos, bios, and openers that sound like a human. Billing live, profiles shipping.
dating.unorthodoxops.online ProductA community platform for critter lovers, running on a full cloud backend — profiles, events, and a whole lot of animals.
critter-treehouse.pages.dev Client buildA young artist's sticker shop, run end-to-end: he draws, we handle the store, printing, and his royalty payouts.
danielarms-stickers.unorthodoxops.onlineMerch collab with hip-hop artist Kaspa Killa (Daniel Cohee) — his skull designs headline the collection, his track "Fight Music" backs the reels.
Shop the collection CommunityOur meme group on Facebook — the loud, funny corner of the internet we run purely for the love of it.
Join the group SocialThe flagship brand's Facebook Page — reels, drops, and announcements, posted on a daily cadence.
Follow the Page04 — Latest moves
This page stays current — when the sphere ships something, it lands here the same day. Momentum is the marketing.
If this doesn't load, the work still happened — check the portfolio above.
05 — The founder
Kyle Serina — trucker by day, referee, dad, and founder. Social Sphere Advertising is his agency, and Unorthodox Ops is its proving ground: every website system, AI employee, and lead engine we sell was built for his own brands first, beaten on daily, and fixed in public.
That's the whole pitch. You're not buying a sales deck from an agency that read about your industry — you're hiring the guy who runs thirteen of his own projects with the exact tools he'd point at yours.
"They called it unorthodox.
I called it Tuesday."
06 — Start a project
One call. No pitch deck, no pressure — we'll look at your business, tell you straight which machine fits, and in most cases you'll see your actual website before you spend anything.